Brand Refresh

This project requires that a brand be taken and given a refresh.

Colour and Typography

The colours are adjusted to work together better and catch the audience's eye more. They are also used in the expressions in more aesthetically pleasing ways. All the lettering is done by hand and then refined in Illustrator to create more personality and a human touch. It also makes the logo feel more familiar, comfortable and reliable to customers because it uses a more vintage style.