Packaging Redesign

The objective of the project was to redesign packaging for a beverage that fits a specific target audience.

The target market for this design is young ladies ages 18-28. They love the beach and all things summer. These women enjoy thrifting and vintage aesthetics. The bright colour palette gives the retro summer feel as well as the illustration style emmulating a pinup type of look. A young woman in a bikini is depicted for the buyer to relate to and maybe implies that this beverage could make you feel like her. The key message is to "live like it's hot girl summer all year long by drinking Malibu rum".