Packaging Redesign

The premise of this project is to design special edition packaging for a beverage and take custom product photography. The target market of this edition is women aged 18-28 who love summer and vintage aesthetics. The bright colour palette and shapes used emulate a retro summer feel. The illustration of the woman also takes inspiration from pinup illustration styles. The key message of the packaging is to “live like it’s hot girl summer all year long by drinking Malibu Rum”.