Brand Refresh

The premise of this project is to refresh a local brand and create expressions for it. The brand being refreshed is the Canada West Boot Outlet, a family-owned local business that has been manufacturing quality boots since the 70s. The colour palette has been slightly adjusted to be more subtle but still eye-catching. Hand-drawn lettering is used to create personality and a vintage aesthetic, which draws in the target audience. This also works to honour the old logo by tying in the banner aspect and personality of the old logo. The goal is to give the brand a fresh look while maintaining a familiar feel.